Kanakavalli’s new series, 'All Eyes On', features digital tastemakers who bring their signature aesthetic to the Kanakavalli kanjivaram. Picking a category of kanjivarams from our repertoire, they curate, style and shoot the saris to create images that reflect their personality and taste.

We are delighted to launch this digital campaign with Vithya Visvendra, who picks unusual kanjivarams to create timeless South Indian bridal looks. Vithya is an international bridal hair and make-up artist, a YouTuber with a following of over two hundred and fifty thousand, and an educator who conducts hair and make-up masterclasses around the world. Vithya knows and understands the modern South Indian bride, and this is reflected in the effortless way she combines the classic and the contemporary in her styling. Her four statement looks featuring Kanakavalli kanjivarams combine her love for Tamil cinema with her impeccable modern aesthetic.

Discover the bridal kanjivaram through Vithya’s eyes in her guest curation right here.