Pareina Thapar, Kanakavalli's April Vignette, is the co-founder of Longform, one of India's leading communication strategy firms that focuses on "the business of good living" by going deeper into a brand's narrative. In this delightfully freewheeling conversation with Aneesha Bangera of The Kanakavalli Journal, Pareina traces her journey through objects and memories, while exploring ideas of identity; of being settled and unsettled.
Having been taught to question everything while being respectful and appreciative of tradition, Pareina brings an objective curiosity to her life and work. She is a voracious reader with a deep love for stories, seeking patterns in language, and celebrating storytelling through her work with brand identity and culture.
Travel is essential to Pareina, as is surrounding herself with beauty. Her relationship with the sari has evolved over the years, from being formal dressing when she was a journalist, to becoming occasion wear when her sons were young, and now returning to her everyday wardrobe.
Taking time out of a busy schedule, Pareina curates a beautiful selection from Kanakavalli's repertoire, reflecting her love for the stories of warp and weft. Shop Pareina's curation right here and read the entire conversation on the blog.