Glint : All That Glitters
This season, we're celebrating the shimmer of the kanjivaram - in the form of zari, in the lustre of the silk, and in the interplay between the two. We curate a selection of saris in monochromatic hues, starting with soft pastels and lights, shifting to brilliant whites, and ending with rich deep and dark shades. The coming together of the iridescent silk with fine silver and gold zari lends a theatrical beauty to the visuals of this campaign, a drama embodied by the kanjivaram.
As the world shifts gears again in the face of uncertainty, we hope you find opportunities for self-care; to air out your old kanjivarams and dress up in your favourite ones. In Glint, we invite you to rediscover the intrinsic shimmer and sparkle of the queen of silks.
